Hendrik Pulst

UX designer with 4+ years in product design and 10+ years across design and software development. Based in Hamburg, Germany. Email GitHub LinkedIn

Experience

ePages — UX DesignerApr 2025 – Present
Work across ePages’ merchant platform on redesigns, new features, and AI-assisted workflows, from customer research through prototype and delivery.
yucon digital — Design EngineerOct 2021 – Mar 2025
Led client projects end to end, from research and interaction design through prototyping, testing, and implementation.
IAP — Software DeveloperMay 2017 – Sep 2021
Built enterprise software and grew into ownership of frontend implementation and interaction design.
Progress — Support EngineerApr 2016 – Apr 2017
Supported enterprise customers and translated technical issues for product and engineering teams.

Education

2017
Developer Academy Rotterdam
2016
Computer Science coursework — FernUniversität in Hagen
2016
BSc Industrial Engineering — TU Berlin

Skills

Research
Customer discovery, interviews, usability testing
Design
Product strategy, design sprints, interaction design, prototyping, design systems
Build
Code-based prototyping, frontend implementation, design–engineering collaboration
Dev
HTML/CSS, JavaScript, Node.js, Flutter/Dart
Tools
Figma, Dovetail, Maze, Storybook, Rive, Codex, Claude, Git

# Hendrik Pulst

## Summary

- Product designer with 4+ years in design and 10+ years across product and software development.
- Turns direct customer research and technical prototyping into shipped B2B and e-commerce products.
- Based in Hamburg, Germany.

## Experience

### UX Designer — ePages

Apr 2025 – Present
Work across ePages’ merchant platform on redesigns, new features, and AI-assisted workflows, from customer research through prototype and delivery.

### Design Engineer — yucon digital

Oct 2021 – Mar 2025
Led client projects end to end, from research and interaction design through prototyping, testing, and implementation.

### Software Developer — IAP

May 2017 – Sep 2021
Built enterprise software and grew into ownership of frontend implementation and interaction design.

### Support Engineer — Progress

Apr 2016 – Apr 2017
Supported enterprise customers and translated technical issues for product and engineering teams.


## Background

- Studied Industrial Engineering at TU Berlin and complemented it with computer science coursework at FernUni Hagen.
- Started in support engineering and software development before moving into UX and product design.
- Works close to implementation, combining research, interaction design, UI design, systems thinking, and frontend collaboration.

## Selected Work

- [Designing a Travel App for 1.2M Guests](https://hendrikpulst.com/tourist_app/) — A travel companion concept focused on clarity, planning, and a more coherent guest experience.
- [Making Cycle Tracking Accessible](https://hendrikpulst.com/moonpoints_app/) — A visual-first case study simplifying cycle tracking with confidence-building interactions.
- [Creating a Reviews App for Workplaces](https://hendrikpulst.com/perceptive_app/) — A mobile product for turning daily check-ins into readable trends for employees and teams.
- [Riders' App Redesign](https://hendrikpulst.com/courier_app/) — A courier workflow redesign centered on shift selection, route visibility, and day-to-day rider efficiency.
- [Running Club App Design](https://hendrikpulst.com/kraft_app/) — A community-centered concept for organizing running routines, motivation, and group activity.

## Experiments

- [Sketching App](https://hendrikpulst.com/sketching_app/) — An interactive drawing experiment exploring tools, motion, and playful creative workflows.
- [Building an ASCII Shader System](https://hendrikpulst.com/portrait_shader/) — A technical case study about turning images into interactive ASCII-style graphics with WebGL, shaders, pattern atlases, and render targets.

## Education

- 2017 Developer Academy Rotterdam
- 2016 Computer Science coursework — FernUniversität in Hagen
- 2016 BSc Industrial Engineering — TU Berlin

## Skills

- Customer discovery, user interviews, usability testing, product strategy, and code-based prototyping.
- Product design, interaction design, UI design, and design systems.
- Design-to-development collaboration shaped by a background in software engineering and frontend implementation.

## Tools

- Figma
- Dovetail
- Maze
- Storybook
- Rive
- Codex
- Claude
- Git

## Prototyping / Programming

- HTML/CSS
- JavaScript
- Node.js
- Flutter/Dart

## Contact

- Portfolio: https://hendrikpulst.com
- Email: mailto:hi@hendrikpulst.com
- Instagram: https://instagram.com/hendrikpulst
- GitHub: https://github.com/hpulst
- LinkedIn: https://www.linkedin.com/in/hendrikpulst/